Inside Avenue: Helping People Build Legacies in Construction
The Project
Inside Avenue connects elite professionals with multi-billion-dollar construction megaprojects. To help them stand out to top-tier candidates and major contractors, Brandoed stepped in to rebuild their messaging. By focusing on real human stories and clear communication, Brandoed gave Inside Avenue the tools to demonstrate its real-world impact.
Strategic Video: Beyond Placements
In construction, a bad hire can cost millions. Brandoed produced a case-study film for Inside Avenue that changes how contractors approach recruiting.
The video tells a story about how placing three Senior Estimators saved a major contractor's profit margins on high-stakes megaprojects. It takes complex business outcomes and turns them into a clear, visual story that proves the ROI of elite talent.
The Goal: Show that hiring the right people is about protecting a company's bottom line, not just filling seats.
The Approach: Plain-spoken, honest, and high-impact.
Candidate Brochure: Clear & Honest Communication
Top-tier professionals want transparency. Brandoed designed and wrote an 11-page benefits brochure to simplify the hiring process for senior candidates.
The task was to take dense insurance, retirement, and compensation details and make them easy to read. By balancing data tables with a warm, family-focused narrative, Brandoed turned standard corporate disclosures into a helpful tool that celebrates the employee experience.
The Goal: Make complex benefits easy to understand so candidates feel supported from day one.
The Approach: Clean formatting, simple tables, and a helpful tone.
Brand Advocacy: Professional Representation
To reframe how the industry views talent partners, Brandoed created a video campaign that positions Inside Avenue as a dedicated advocate for construction leaders.
The core message is simple: the people building our world deserve the same level of confidential career representation and strategic guidance as professional athletes. The videos humanize the brand, moving the conversation from "hiring" to "long-term partnership" to build trust and show real candidate respect.
The Goal: Position Inside Avenue as a lifelong career partner, offering real advocacy and support.
The Approach: Conversational, respect-driven, and focused on people.
Website User Experience: Designing Dual Pathways for Clients and Candidates
To anchor Inside Avenue's specialized positioning, Brandoed architected and developed a responsive, enterprise-grade web platform at inside-avenue.com. The design strategy focuses on segmenting the digital journey to appeal to both general contractors and construction professionals.
Client Experience: The primary landing environments instantly frame Inside Avenue as a strategic consultancy rather than a baseline agency. Clear visual grids split their offerings into core built-environment sectors, including Power & Utilities, Infrastructure, and Buildings, helping contractors immediately see their deep domain specialization.
The Professional Hub: For senior candidates, Brandoed engineered a seamless digital funnel that guides visitors directly from the homepage into an immersive career advisory experience. The flow routes construction professionals into a dedicated landing page that introduces the concept of specialized career representation, immediately shifting the narrative from a standard job search to a long-term professional partnership. From there, the interface provides intuitive, clear pathways that prompt candidates to either initiate direct contact with a dedicated advisor or immediately explore active multi-million-dollar project opportunities via a clean-filtering job directory.
Our Focus: Structuring dual, intuitive digital pathways that respect the distinct needs of contractors and candidates alike, while turning complex search requirements into low-friction client conversions.
