FOR INSIDE AVENUE
Video Case Study
I produced this case study video to demonstrate how Inside Avenue strategically partnered with a leading contractor to safeguard profitability on multi-billion-dollar megaprojects.
In the high-stakes environment of heavy civil construction, talent is a key driver of fiscal security. By identifying and placing three Senior Estimators, we provided the critical expertise necessary for accurate bidding and cost control.
This video highlights strategic recruitment and operational success, showcasing my ability to translate complex business outcomes into a compelling visual narrative
Benefits Brochure
To streamline the recruitment process for high-level construction professionals, I designed and authored this 11-page comprehensive benefits brochure. The project required distilling dense insurance, retirement, and compensation data into a clear, branded narrative that emphasizes "family-focused support".
By utilizing a mix of human-centric storytelling and data-heavy tables, I transformed standard corporate disclosures into a persuasive marketing tool that champions the employee experience. This project demonstrates my proficiency in internal communications, cross-functional collaboration with HR, and my ability to build connected and inspired workforces through transparent messaging.
Brand Advocacy Video campaign
I developed this video campaign to position Inside Avenue as a dedicated advocate for construction professionals. The narrative focuses on moving past job placements to offer long-term career guidance, interview preparation, and strategic planning.
This project highlights my ability to:
Humanize a Corporate Brand: Transitioning the messaging from "hiring" to "partnering" to foster a sense of belonging.
Drive Professional Engagement: Creating high-impact visual storytelling that inspires growth and celebrates the technical contributions of the workforce.
Communicate Organizational Value: Demonstrating a commitment to candidates’ long-term success and confidence through supportive, advocacy-based content.